The Count-Duke of Olivares Route

After several editions of the Olivares Baroque Market, and given how well the general public receives this kind of event based on local heritage and history, Alminar and the Aljarafe Association of Municipalities proposed creating this new tourism product, a benchmark in the Province of Seville, which offers quality, dynamic cultural tourism all year round in the towns along the route. Alminar’s multidisciplinary team designed all the content of the route, which is now run by the local council. Alminar created a unified brand image and defined the itineraries, signage, scripts and feasibility plan, among other aspects.